Our D2C approach is unique
Due to our many years of experience and our unique approach, many established brands have been working very successfully with us for years.
Case Studies
The challenges of running a successful online business are diverse and complex. Therefore, our customers have very different requirements and priorities.
Learn from some examples how we have helped companies achieve success based on their individual starting points.
Case Study Brand Protection
A premium skincare brand was previously represented on Amazon through various providers. Especially during the COVID-19 period, many sellers joined who obtained the products through wholesalers, for example. It was feared that the brand value would decline, potentially causing significant financial damage.
As a result, the manufacturer’s direct-to-consumer (D2C) sales increased by 423%.
Marketing
Through AI-supported control of Amazon Advertising, the ACOS was reduced from 31.2% to 17.8%, which is 2.2% below the company’s goal.
We were able to generate new customers through margin-optimized ACOS control of Amazon campaigns, and thus gain market share from competitors.
90% Buy Box share
Reduction of ACoS by 43%
423% increase in sales
Case Study Internationalizing
A manufacturer of dietary supplements that is very successful in Germany is planning to expand into Europe. The goal is to implement this, as far as possible, without distributors.
Legally compliant international billing
Due to the new regulation on consignment warehouses in the EU in 2020, which is applied through our D2C approach, the manufacturer was able to avoid tax registration in the member states.
Content optimization & scaling
By using social media, especially in Spain, end-customer sales were increased from 0 € to 240,000 € in 2022. The use of social media in other countries, especially in Italy and France, is planned for 2023. At the same time, the presentation of the products in the respective national languages was performance-oriented optimized.
Sales targets achieved 2 months earlier
EU market entry realized in a short period of time
Assisted brand awareness has significantly increasedn
Best Practice: Case Study Natural Cosmetic
One of our natural cosmetics brands was represented in the Amazon Vendor program for many years. In addition to increasingly difficult purchasing negotiations, the additional payments for co-ops, shortage claims, etc., have continued to rise recently.
The lack of a vendor manager has significantly complicated collaboration with Amazon.
Control over Brand
As part of testing the D2C approach, individual sub-assortments were removed from the vendor program and listed through the seller program.
By utilizing the seller program, out-of-stock scenarios could be significantly reduced. The sourcing of the items can now be controlled by the manufacturer by over 90%. The net PPM increased by 11.4% on an annual average and was able to offset the market-related sales decline.